2D (Graphics) Tobacco warnings

These are two different ideas for anti-smoking campaigns. The first manipulates the brands names themselves to reflect the message of the black and white health labels put in place in 2005.


Rebranding






Benson and Hedges..
..becomes Benzene and Hydrogen, two of the more lethal chemicals picked from the 4000.















Sovereign..
..becomes Suffering, only part of a slow and painful death.


















Silk Cut..
..becomes Life Cut as it dramatically reduces life expectancy.

















Silk Cut..
..becomes Sex Cut after making you impotent.

















Malboro..
..becomes More Poorer after the average smoker spends £1500 PA.














Lucky Strike..
..becomes an Unlucky Stroke after increasing the risk of heart problems.












Mayfair..
..becomes Nay Fair after aging smokers' skin.










The second aims to reverse the illusion created by Malboro of the smoking cowboy (labels)